Are You Cut Out for SMM?

Before we get blogging... Note: the buzz babe pics in this slide show presentation made on Zoho.com's free web-ware are all real samples taken from spammers icons designed to lure viewer clicks on various SMM pages.

Spam-Bam-Ba-Lam!

What inspired the above in-your-face presentation? Well, as Regan used to purr, recently I produced a sexy, but PG, little viral for a company. I was stunned when the firm owner's ad agency found the clever viral too racy. I think the ad agency hotshots were just trying to keep BuzzBroz from taking over their job.

After a lot of unneeded hand wringing and hours of Dutch Uncle talks, the client (who shall remain nameless to protect the worry warts) finally listened to us as his SMM experts. The overly long 2 minute ad agency spot, which cost 50 times what our viral spot did, was downright boring to the typical short-attention span YouTube viewer.

BTW, the above is not a criticism of YouTube viewer habits. People don't go to the web to watch long form entertainment. The web's for surfing. So I doubt few people watched to end where the client's logo finally appears.

We got a chuckle out of the ad agency's press release bragging about the thousands of views their two minute "portfolio" piece got. Why were we laughing? Because BuzzBroz worked behind the scenes on the client's behalf to give the bloated high budget spot all of its thousands of views!

Good to Bee Blogging

Guest Blogger Client Bradley Quick of The Quick Fix Radio Show blogs about how Buzzbroz got him blogging!

I was shocked when Ken Sheetz, founder of Buzzbroz.com, my social media expert, informed me there are over 13 million blogs now and that I must get in the swim.

So thanks to Ken here I am. I'm so excited to be on Blogspot! This is going to be fun. I love how, as Ken explained it, a blog is way to connect with my audience in long form way I can't on Twitter and Facebook.

I may be new to the game but I promise you that my blog will take you behind the scenes on my radio show, book tours and speaking engagements. You meet exciting world renowned authorities on everything from holistic healing to good old fashioned physical fitness.

Let's get started with the first part of an interview I did this past Sunday with acclaimed best-selling author Don Miguel Ruiz. Don Miguel wrote the 4.4 million New York Times best seller THE FOURTH AGREEMENTS. Which are:

1. Be Impeccable with Your Word

Speak with intergrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love.

2. Don't Take Anything Personal

Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others you won't be victimized by needless suffering.

3. Don't Make Assumptions

Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement you can change you life.

4. Always do your Best

Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you avoid self-abuse, self-judgment and regret.

All of life as Don Miguel teaches in his book, agreements that we make with ourselves, others and the world is what shapes our reality. Change you agreements and you change you reality. I love how his elegant philosophy takes the fear out of living.

Available in 36 languages THE FOUR AGREEMENTS stands as one of the most important works in the field of modern consciousness.

So you can imagine my thrill when Don Miguel and his son Don Jose Ruiz agreed to a private interview about their new book called THE FIFTH AGREEMENT, which is...

5. Be Skeptical

Don't believe anybody or yourself. Use the power of doubt to question everything you hear: Is it really the truth? Listen to the intent behind the words and you will understand the real message.

The interview with Don Miguel and his family was amazing. These people are so warm. Their positive energy filled LAX Hilton Hotel room as it had when they were in my studio to talk about the book on my weekly radio show, that can be heard at 24/7 on the web at BradleyQuick.com.

Here then our entire 45 minute interview with Don Miguel Ruiz and his sona. Enjoy! And be sure to subscribe to the blog and pass it onto your friends and family.


To learn more about Don Miguel and his sons' work please visit MiguelRuiz.com

And be sure to drop by BradleyQuick.com where you can learn more about me and the good work we do to help kinds and famlies lead better, happier lives at The Cool Change Foundation.

Smile...









Photo by Ken Sheetz
BuzzBroz.com


Right to Left: Bradley Quick, Karla Ruiz, Don Miguel Ruiz, Don Miguel Ruiz, Jr., Don Jose Ruiz

Let's See What's on Radio

BuzzBroz is pioneering bringing radio shows and podcasts to YouTube with smashing results of over 50,000 view in just a few weeks!  Stellar radio interviews we've learned generate stellar video content. Considering the ten's of thousands of radio and Podcasts out there this looks to be lucractive new business area for BuzzBroz.

BRADLEY QUICK OF "THE QUICK FIX" INTERVIEWS DON MIGUEL RUIZ

Two weeks ago, following radio talk show author, host and motivational speaker Bradley Quick around as his videographer, I was so proud to film Bradley's masterful interview with famed author Don Miguel Ruiz whose best-seller THE FOUR AGREEMENTS sold over 4.4 million copies that has been translated into 36 languages.

Don Miguel's new book THE FIFTH AGREEMENT, authored with his son Don Jose, is already in the top ten on the New York Times best-seller list!

What was cool was Don Miguel beautiful niece, Karla Ruiz, pictured below, also had a Flip camera. So I devised a strategy to film a two Flip camera interview that you'll soon see on the blog!

Apple Ipad is Rad!

OK.  Apple's the coolest.  I can't believe I was ever a PC guy before I got into the film biz in '96.

You have to jump about 3/4 through this video to see what we care most about at BuzzBroz, the Apple Ipad's awesome new interface with YouTube.

This makes me so glad I held off getting Amazon's Kindle.   Check out the newest toy from Apple the Ipad, sadly not due in stores until March:(

Web Heartbreakers

Yikes. There's so many horror stories I've heard, seen and experienced since I first pioneered CAD (Computer Aided Design) as young interior architect for Chicago's leading firm in the 1970s -- back when Bill Gates' Microsoft was but a twinkle in his eyes -- that I hardly know where to start.

Genie Trouble

Shortly after I moved to LA 7 years ago to make movies at the tender age of 50 -- after a billion dollar real estate career that included building Oprah's Harpo Studios and a 38-story $162 million skyscraper that I lost my shirt on -- I met a beautiful woman who had a beautiful idea for a website devoted to helping families deal with the grief of losing a loved one. 

My lovely well-intentioned friend lavished tens of thousands of her hard earned dollars on a web designer who lived and worked in India.  But she was distraught when after months and months of broken promises the Indian web designer vanished like a Genie.

After 5 years hunting for the Genie scoundrel, who fled for parts unknown, my gal pal's wonderful grief site for the dearly departed remains a useless wreck of babble code. 

Before we move on, I don't mean to knock Indian web builders.  There's good ones, I'm sure, just as there are plenty rotten American based web designers. I just feel anyone is begging for trouble using overseas labor for the web where clear communications is so vital.

How BuzzBroz Got Started

I first started making my own websites 2 years ago for Kids Talk Politics.  Why?  The show was unexpectedly passed over by PBS even though they aired my 2000 show in prime time!  My solution was to put the show on the web, using what was still the infant YouTube to power the videos on the kids' webpage.

But the project's funding never anticipated the PBS debacle and I could not afford a web designer.  So I had to learn to web design or let the project perish. 

GoDaddy to the Rescue! 

Then and now I find GoDaddy people well trained, available 24/7, Americans based in America, patient and knowledgeable. 

GoDaddy made KidsTalkPolitics.com a breeze.  The show flourished throughout the 2008 elections, with rave reviews from The LA Times, Reuters, YouTube and Parent Magazine.  And the adorable kids' show grows to this day where our viewership via YouTube is nearly 350,000 people.

For now it looks like 2012 will be a better year for Kids Talk Politics than for President Obama. 

GoDaddy Rocks

I've learned the best way to help clients avoid heartache is to create simple easy to navigate pages from stock GoDaddy templates that clients can update on their own or inexpensively have BuzzBroz update.  No knowledge of code is required.  No high priest or Genie of the web to hold BuzzBroz clients hostage. 

With simple typing and mouse skills, cut and pasting of hyper links, the tech support at Godaddy and a good eye... freedom and safety awaits you as a BuzzBroz client.

Men From Mars Help BuzzBroz With the Big Stuff

For clients with elaborate sites and large businesses, BuzzBroz has friendly state of the art web designers at our disposal via our strategic alliance with Mars Studios.  Best of all I met the men from Mars via that rarest of all things relating to web designers... a happy client. 

So big or small websites BuzzBroz has you covered.

Good Social Media Begins on Your Home Page

Why have I spent all this valuable web real estate talking to you about web page design? One simple yet vital reason. 

We create enormous buzz for clients using our Hollywood Ninja social media marketing skills of distributing DVDs and popular web series, hard earned with blood sweat and tears, but unless we can get client's web site is cleaned up and ready to serve the buyer, making purchase of goods or services a breeze, it means nothing.

What I am saying is simply this, unless you and your company are ready to have us asses your website for smooth functionality and to invest some time and money taking our recommendations we'd rather you to take your business elsewhere.

Yeah.  We feel that strongly.  We want to do more than bring people to your webpage.  We want you to make sales.  At BuzzBroz we want you to flourish!

Doritos Crash Super Bowl - Genius Social Media Marketing

I was at my favorite Starbucks on Ventura Boulevard in LA when I noticed about three conversations going on around me about the newest Doritos competition.  Last year this was our entry.  It stars Antonio Charity who's been on THE SHIELD and is a solid actor both on stage and film and TV and BuzzBroz client Pizza Salad's owner and my pal Nick.



We weren't picked as there are thousands of entries and they favor amateurs. Talk about brilliant social media marketing thousands of amateurs sending their links out for views of their home made commercials.

Top prize if you win the top spot and it airs for the Superbowl? $1 Million. Sounds like a lot but there are conditions. It has to be the #1 spot ratings wise going up against all the other spots from professional agencies. Yep. I bet lot of the amateurs don't read that fine print.

Here's this years finalists. All talented amateurs.

DORITOS CRASH THE SUPER BOWL 2010!

Paul Beilter's Views on Economic Recovery

Before I began social marketing via BuzzBroz to support Overactive Imagination Pictures I was a real estate broker and developer. Back in 1990 I was deep into building Oprah's Harpo Studios and a $162 million skyscraper. One cold December day, near the end of that year, I had lunch with my friend, past client and former mentor, Chicago great Paul Beitler.

Left to right: John Lamb, Oprah Winfrey, Jeff Jacobs, Ken Sheetz

I remember the sinking feeling I had when Paul told me that 1991 was going to be a disaster of a year for all of us in commercial real estate. He was right. In 1991 I lost everything I owned in the first of a wave of friendly, and not so friendly foreclosures, that devistated almost every property in Chicago, including the mighty Sear Tower. Nothing was "too big to fail" in the real estate crash of '91.

So imagine my horror when Paul warned me in late 2008 that 2009 would be a worse economy than 1991. And darned if he wasn't right again. In 2009 I had a lot shorter distance to fall than 1991 but the sheer lack of capital made it sting far worse. I gave up many things I loved to survive 2009.

But fearing the worst might not yet be over despite the new year, I asked Paul if he saw 2010 as a year of recovery. Luckily for you, dear reader, Paul has graciously consented to share what he had to say to me. But first a little about Paul Beitler, president of Beitler Real Estate Corporation, pictured below.

Over the course of Mr. Beitler’s 30 year real estate career, he has achieved a remarkable financial success record for his partners and investors. Mr. Beitler has been responsible for the development of over 10 million square feet of Class A office space, including some of the largest and most architecturally distinguished building in the City and suburbs. Many of these developments sold for the highest values in the history of Chicago providing unprecedented financial returns for investors.

In addition to his success and involvement in the business world, Mr. Beitler is extremely active in many prominent civic, cultural and business institutions. He has served on the Board of Trustees of the Museum of Science and Industry, Board of Trustees for the Museum of Contemporary Art, Member of the Architecture Committee of the Art Institute of Chicago and is on the International Board of Directors for the Frederic Remington Art Museum in New York.

Paul Beitler's Thoughts on Economic Recovery

2010 is going to be a transition year. While viewed as being better than 2009; it won’t be putting the world on fire.

The main problem is the Obama administration who continues to send mixed and unclear signals to corporate America. When in doubt do nothing. And that is exactly what most decision makers are doing - - nothing.

The commercial real estate industry will not expand. Most of the trading that will occur will be the buying and selling of second position paper for properties with the intent of blowing the original developer and equity holder out of the deal. Nice hummm.

Residential properties will continue to lose value. I estimate that the residential market will lose another 15-25% in overall value.

Banks are continuing to hold on to the money they have to balance against their bad debts which they are refusing to write down against their profits. So there will be little if any new money for borrowers.

As always those people who manipulate money for the benefit of the public investor will do well. Hedge fund and derivate operators will continue to make a lot of money.

Unemployment may drop to 9% but the general public will not return to their old spending habits which means the single saving grace called American Consumerism will not come riding in to rescue the economy.

2011 will start to show the first signs of recovery with the real benefits realized beginning 2012.

Well, there you have it. While Paul doesn't see a quick recovery I'm happy, given how he's usually bang on in his predictions, that he sees a recovery coming at all given some of the doom and gloom I've been reading of late. So chin up!