Monday, September 5, 2011

Less is More for Web Virals

Many clients are confused about the purpose of their videos on the web when they first come to me.  Some don't like it when I burst their bubble the vids are about spreading links to draw traffic to your pet project or business, not being the next web darling.   Let's face it, even if you are a top talent, and not many of us are, the shorter the video is the better people like it and will pass it on. 

I came across this viral gem checking email on AOL.  Whoever is putting these highlights together for them knows what the heck they are doing!  Great editing.  Enjoy as an example of how tight and short something for SMM should be.  And we should know, drop below for our 34.5. video that has over 1 million views so far.



Here's our million views baby. Cute kids and cats, people. That's the majority of views in mainstream web views. Sorry all art buffs out there. But we did our best to create an artful kid piece.


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