I was talking to a new potential client who has a great application for Facebook. More on this later hopefully. What struck me was how this bright man was feeling like many clients feel about social media: Overwhelmed.
The potential client had been told to budget up to half million dollars to launch a SMM campaign. Imagine their relief when I told them they could get started for $2000 and reach 5 to 8 million targeted potential users of their app. If the click through rate is what I hope it might be for them this $2000 could be enough to let them keep rolling over the profits to reach the half million mark without really coming out of pocket. But certainly $10,000 or 40 million impressions would do the job or show them the app, God forbid is a bust.
I guess my competition must hate me for showing people that there really is no wizard behind the curtain. SMM takes money but it's still a bargain.
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